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Effective marketing strategies for small businesses


How do you create an effective marketing strategy for your small business? The City’s South Texas Women’s Business Center (STWBC) will help to reveal little known marketing secrets at their Platicas Lunch and Learn series entitled “21st Century Marketing” featuring Erik Darmstetter, of “Sales by 5.”

From 11:30 a.m. to 1:00 p.m. on Thursday, May 21 at the Central Library’s Auditorium, 600 Soledad, Darmstetter will share the simple, yet important, steps of successful marketing in today’s world. He has built a successful track record of increasing sales with creative ideas for big and small companies. His accolades include being named the Ernst & Young Entrepreneur of the Year and one of the San Antonio Business Journal’s 40 under 40.

The STWBC is a program of the South Texas Business Fund and the City of San Antonio’s Economic Development Department which offers education, counseling, and training services to aspiring entrepreneurs and established business owners.

Cost to attend is $10 with online registration and $15 at the door. To register for the event or for more information, visit www.stwbc.com or call (210) 207-0112.