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City of San Antonio launches Embrace BRAC San Antonio campaign

Today, the City of San Antonio launched the Embrace BRAC San Antonio public awareness campaign in front of 200 community leaders, military officers and elected officials at Fort Sam Houston’s historic Quadrangle Mall. The multimedia communications effort is aimed at creating greater local awareness about the opportunities presented by the multi-billion-dollar military realignment project happening in San Antonio.

“With the military relocating its medical training and research facilities to San Antonio, our community will see an economic benefit of more than $5 billion,” said Mayor Julián Castro. “There is more than $3 billion being invested in construction today, mostly at Ft. Sam Houston. There will be thousands of families moving to San Antonio in 2010 and 2011. When you put all of those numbers together, this BRAC project represents major economic opportunities for San Antonio – and that’s why we want all of San Antonio to be informed about this military realignment as much as possible.”

The Embrace BRAC theme reflects the message that San Antonio is ready to welcome and support the thousands of families who will live and work in the Alamo City. The multimedia campaign includes military “thank you” events, billboards and public service announcements featuring Mayor Castro, San Antonio Spurs Head Coach Gregg Popovich
and military personnel. Not only will the interactive website provide information on schools, local government and jobs, but it will also highlight the city’s culture, entertainment venues and nightlife.

“We are so excited about these important developments at Fort Sam Houston. Our East Side community and the entire city are full of wonderful neighborhoods that will provide an excellent quality of life for the families relocating to the area,” said Ivy Taylor, councilwoman for District 2. “I look forward to embracing our new neighbors and working closely with military officials to maximize the impact of BRAC on our community.”

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